Ashley Welch, Journalist and Content Creator

Freelance journalist covering health, science, and wellness topics for a variety of outlets, including Everyday Health, Healthline, and the Irish Examiner. 

Content creator for a number of corporate brands, including Meredith Corporation / The Foundry, Levels Health, and Saatva. 

Seasoned media professional with more than a decade of experience in journalism, branded content, and public relations. Utilize research and SEO skills to create short and long-form written articles, video scripts, and social media copy for clients. Expert in mining scientific data to produce informative and service-driven storytelling in topics relating to public health, nutrition, fitness, chronic diseases, mental health, and everyday wellness.

Past Experience:

NYU Langone Health, Senior Media Relations Specialist – May ’19 - Sept ’20 

  • Responsible for proactive and reactive media outreach for the departments of pediatrics, OBGYN/women’s health, adult psychiatry, child and adolescent psychiatry, ENT, plastic surgery, and endocrinology

  • Pitched and arranged media interviews with medical experts, researchers, and patients on new research, clinical programs, and institutional milestones

  • Produced and disseminated multimedia press materials that translate clinical research and medical milestones for wide and targeted consumer and physician audiences

  • Media outreach resulted in hundreds of earned media placements at the local, national, and international levels

CBSNews.com, Health Editor-at-Large - March ’15 - May ’19

  • Pitched, wrote, and edited daily news articles in all areas of the health space for the CBS News national website

  • Culled story ideas from scientific journals, social media trends, and industry contacts

  • Cultivated relationships with sources to develop and write deep-dive features; topics include the need for more inclusive transgender health care, the long-term effects of sexual assault on mental health, and identifying signs of septic shock

  • Curated the health page throughout the day with new and featured articles

  • Promoted content on CBS News Health’s social channels

Health Matters With Dr. Sanjay Gupta / EverydayHealth.com, Reporter (Mar - Nov ’14)     

  • Acted as a reporter and ghost writer for Dr. Sanjay Gupta for this sub-site of EverydayHealth.com

  • Helped shape and maintain Dr. Gupta’s voice and presence on the site

  • Collaborated with team members to promote all articles on social media, in newsletters, and with partner sites like AOL, MSN, and Yahoo

  • Assigned and edited freelance articles, slideshows, and quizzes

Associate Editor, Everyday Health — Aug ’12-March ’14

  • Developed a network of doctors, patients, caregivers, and healthcare experts to co-host weekly Twitter chats on fitness, nutrition, and condition-related topics

  • Wrote copy and selected images for 28 daily, weekly, and biweekly newsletters

  • Assisted in social media outreach and engaged with the site’s 4.5 million followers on Facebook, Twitter, and Pinterest

  • Advised senior editors on social media best practices

Weekend News Editor, NBC Universal – May-Aug ’12  

  • Managed breaking news coverage for the U.S. & World blog

  • Wrote and edited local news stories for 10 websites in big media markets, including NBCNewYork.com, NBCLosAngeles.com, and NBCWashington.com

  • Aggregated entertainment and pop culture stories

Intern and Freelancer, Manhattan Media Inc. – June ’11-Aug ’12

  • Wrote weekly articles for Our Town and West Side Spirit, local newspapers covering the Upper East and West sides of Manhattan

  • As a freelancer, wrote health and wellness articles twice monthly for the syndicated column “Healthy Manhattan”

Additional bylines: Oprah.com, Scientific American Mind, Clinical Oncology News, New York Daily News, Newsday, New York Family Magazine

Education: CUNY Graduate School of Journalism – Health & Science Reporting, M.A., 2011; Fordham University – Communications and Media Studies, B.A., 2010